SEO keywords play a pivotal role in boosting your online presence. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In internet marketing, a keyword is a word or phrase that individuals input into web browsers when they are seeking a unique service, product or information. Search engine optimization (SEO) heavily relies on the use of these keywords in ranking check here websites.

The essence behind SEO keywords lies in their ability to link what users are searching for to the content that your website offers. Wisely using these keywords will help attract the right audience and enhance the likelihood of turnover.

Having established the explanation of an SEO keyword, let's look at the ways to effectively use keywords. Optimizing the use of keywords calls for a balance. You'd want to include relevant keywords to get the attention of search engines but not overuse your content with them.

One way is placing the keyword in your content’s title. This not only helps in optimization, but also makes your content more relevant to the searcher's query. You should also think about using keywords in the metadata and headers of your website, as these are places where search engines often look.

Moreover, it's critical to choose keywords that resonate with your audience. This means understanding their language, their searching habits and their demands.

To sum up, a well-chosen SEO keyword can be a connection between the user's search and your website's offerings. It's a critical tool for success in the aggressive world of digital marketing. However, its full potential can only be unlocked when used correctly.